Special Report: Lovenomics

Swiping through the many faces of any dating app can give anyone simultaneous feelings of hope and dread. Swiping through an app in New York City raises the dread quotient. With a population of almost 8.5 million and 57 percent of adults over 18 identifying as single, how does anyone ever stand out in a sea of millions?

Dating in a city like New York can feel like an exercise in futility.

So why do we do it?

Because of a desire as old as human history: love.


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