#MuseumsFromHome

As the pandemic shuttered cultural institutions, the role of social media was redefined

At the start of the pandemic, Julia Fiore, the Museum of Modern Art’s Digital Marketing Manager created the hashtag #MuseumsFromHome, denoting the bizarre new reality in which art lovers across the globe have adjusted to interacting with their favorite cultural institutions solely via digital platforms.

The campaign went viral.

In New York City, Fiore and Claire Lanier, The Metropolitan Museum of Art’s Senior Social Media Manager, focused on creating meaningful ways for their homebound audiences to interact with each museums’ extensive collection. The result? Proof that no matter the medium, access to the arts is a key part of the human experience.

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